AWAKE campaign is an effort to Create awareness among healthcare providers and general public about rational use of antibiotics across India .It further creates awareness for effectively development and implementation of a national policy to deal with AMR (Antimicrobial Resistance). VENUS through AWAKE hold hands to help India build an AMR free society
Every year Venus with its CSR partner EARS organise the AWAKE campaigns across manjor cities in India on Antibiotic Awarenes Week (November 3rd week)
The target audience would primarily be all significant hospitals, medical colleges, educational institutes and public at large. We plan to utilize electronic media including social networking tools to spread awareness on prudent use of antibiotics by engaging general public, primary care persons and prescribers.
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